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By the time autumn settles over the Kenai Peninsula, the river strips itself back. The drift boats thin out, the air gets an edge, and what’s left is simple: the salmon are finishing with spawning, and everything else—rainbows, Dolly Varden, eagles overhead, bears working the margins—falls into line behind them. I’d spent three days on [...]

I’m humbled and stoked to sign another cover for our friends at In the Loop Magazine. This one is especially meaningful, as it features a story that brings together a group of people I deeply admire. What started as a fishing trip turned into one of those experiences that reminds you why we keep coming [...]

At Focus On The Fly Media, we believe that great product videos go beyond specifications and features. They should communicate purpose, positioning, and the feeling a product is designed to create. Our latest collaboration with Guideline for the launch of the new Aura fly reel is a clear example of this approach. The Aura reel [...]

We’re excited to share another recent milestone for our media agency: a new cover and featured article in In The Loop Fly Fishing Magazine, this time exploring the magic waters of Slovenia. Tucked into the heart of Europe, Slovenia is a place where alpine landscapes, emerald rivers, and deep fishing traditions collide—and it offered the [...]

Our work has landed again on the cover of The Mission Fly Fishing Magazine.  For a publication that values depth, culture, and authenticity over hype, this feels especially rewarding. This time we are delighted to share an article about our experience fishing New Zealand, where we have been blessed to spend a few months during [...]

We’re proud to share a small but meaningful milestone for our media agency: our work has landed on the cover of The Mission Fly Fishing Magazine. For a publication that values depth, culture, and authenticity over hype, this feels especially rewarding. A magazine cover is never just an image—it’s a statement, a first impression, and [...]

After completing the guiding season with the Norwegian Flyfishers Club on the Gaula River, I was invited by FlyLords Magazine to write a short essay reflecting on my experience on this legendary Norwegian salmon river. You can read the full article at the link below.       FLY FISHING THE GAULA IN NORWAY - [...]

New article in the fly fishing publication with the widest reach in the USA: FlyLords. If you’d like to learn a bit more about fly fishing in the Maldives, click the link below: Blue Lightning, an Adventure in the Maldives

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New collab with Fly Lords mag. If you want to learn more about Baltic salmon and fly fishing in Lapland, check the following link: LESSONS FROM THE BALTICS | THE FLY LORDS MAG

Este pasado fin de semana echó a rodar un proyecto ilusionante: A MOSCA MAGAZINE. Con la pérdida de las revistas de pesca a mosca en habla hispana se nos fue uno de los elementos fundamentales en cualquier actividad de ocio. Nos quedamos sin cultura, sin nexo de unión entre los elementos que componen nuestro universo […]

“Travel is not always pretty. It isn’t always comfortable. But that’s okay. The journey changes you. It should change you”. Anthony Bourdain We are delighted to share a new collab with Weareflyfishing magazine, where I share some of my musings about traveling, fly fishing and how I have changed over the years:   WEAREFLYFISHING mag. [...]

Over the past few seasons, I’ve been traveling frequently to Scotland to fish its legendary River Dee. In 2020, for obvious reasons, I wasn’t able to enjoy its waters, and honestly, I’ve found myself thinking about them quite a lot during these winter months. So I decided to dig through my archives and create this [...]

We’re starting 2021 with great news: the film we shot a couple of seasons ago while fishing in Lapland has been selected for the International Fly Fishing Film Festival in the United States. Here’s a short synopsis: The Baltic salmon is an extraordinary fish. Isolated from its Atlantic relatives during the last glaciation, these fish [...]

A few months ago, I received the welcome news that GAULA, Searching for a Dream, had been selected for the Stimmie film festival, organized by Fly Fusion Magazine with the collaboration of the International Fly Fishing Film Festival. A few days ago, the news became even more gratifying when I was told that the jury [...]

My friend Christopher Rownes is starting a new and very interesting project: THE FLOATING FLY (TFF). Conceived as a study of dry fly fishing, TFF aims to bring together the accumulated knowledge and experience of a select group of fly anglers from different parts of the world. Through 11 questions, the project revisits the key [...]

Campaign for Guideline, encouraging all anglers to get back out fishing and to rediscover and appreciate the rivers and places we all have close to home. This has been a strange season for everyone. We know that many of us won’t be able to travel in the coming months, and this is a new and [...]

Even in Spain, barbel and carp fly fishing is something extremely new, but in the enormous variety of rivers and lakes present in our country, we have discovered awesome species with an incredible character towards the fly. Come join us in the gold hunt. Most people don’t consider Spain as a fly fishing destination. Despite […]

By chance, I uploaded a video to Facebook of a somewhat special fly-casting moment, recorded with the GoPro that I sometimes wear on my cap. A special cast—one of those we all have, the kind we later recount with excitement during those storytelling sessions anglers love so much. Memories last forever! It’s very different from [...]

More or less everyone will have noticed the huge variety of strike indicators and bite detectors available on the market, in addition to those that many anglers make themselves for the same purpose. This is no coincidence and, of course, it responds to a real demand and a real need—one that anyone who has experimented [...]

Próximamente en Caza y Pesca TV la segunda temporada de nuestra producción delegada DE CAÑAS CON. Una serie dedicada a la pesca a mosca, cuyo eje principal será la entrevista a algunos de los principales referentes de la pesca a mosca en nuestro país, en ámbitos tan distintos como la pesca de competición, el montaje […]

The short film “Gaula, à la recherche d’un rêve” has been selected for the prestigious RISE Fly Fishing Film Festival, and has also been awarded one of the three grants given by the organization. I’d especially like to thank Fabrice Bergues and the Norwegian Flyfishers Club for the support they gave us during filming—without their [...]

  For lovers of photography and the culture surrounding fly fishing, The Flyfish Journal is something like our little National Geographic. I have had the opportunity to collaborate with them on several occasions, but I never could have imagined that one of my photographs would have the honor of being the cover of this prestigious [...]

This project is a collaboration between Focus on the Fly, Soca Fly, and Soca Valley Tourism Department. At the foot of the Julian Alps, Slovenia hides two jewels of singular beauty. Their turquoise and green colors, and their pure waters, stand out against the backdrop of deep valleys of exuberant nature. In these waters dwell [...]

Two jewels are hidden in the deepest parts of the Balkans. Concealed among mountains and lush forests, we find two magical rivers that seem to have been created by the most imaginative novelist. This project is a collaboration between Focus On The Fly, Bistro Fly Fishing School, and LTG Bosnia Fishing. Pure and crystal-clear waters, [...]

In the distance, among the pines on the hillside, the bellow of a moose can be heard. It rises above the murmur of the water, disturbed only now and then by the sound of a rod cutting through the air in the half-light. On this Norwegian night in July—a night that is not really night, [...]

Planning a trip is always an exciting exercise, and at the same time a stressful one. You’re always full of doubts; uncertainty is always a travel companion. When Leti and I started putting the pieces of the trip together, we knew we had to try our luck with tarpon, but fitting a fishing day into [...]

Through the Salar Project, the author aims to connect the viewer's eyes with a mysterious beauty, unknown to most: the life cycle of the Atlantic Salmon (Salmo salar). In particular, the biological cycle of the salmon in the rivers of the Cantabrian Mountains, considered the southernmost population of this species worldwide. A magical, mystical, and [...]

Thanks to In the Loop magazine for featuring us again with a very special topic for a Spaniard like me. In the issue 20 of In the Loop you could learn more about one of the most exciting species Spain has to offer, the barbel. IN THE LOOP MAG ISSUE 20

As part of our project for LTG Fishing Bosnia in collaboration with Bistro Fly Fishing School, we are delighted to see another writing piece in one of the hottest fly fishing magazines out there. If you want to learn more about fishing in Bosnia and Pliva and Ribnik rivers, check the iise #20 of InTheLoop [...]

Stoked to see this article featured in one of my very favorite fly fishing publications: The Flyfish Journal. I am grateful to The Flyfish Journal for the trust, and to everyone who continues to support and believe in the way we tell stories: Typical Spanish imagery calls to mind Gaudi’s Barcelona, sun-drenched beaches along the [...]

We are glad to see that our project for the Soca River Valley is still highlighted and getting attentions from all over the world. The FlyLords mag has published a new article that you can read in the following link:   THE STREAMS OF SLOVENIA-FLY LORDS MAG

Very soon, we premiere on Caza y Pesca de Movistar+ the series dedicated to fly fishing, whose main axis will be the interview conducted with the protagonist of each chapter. We will address the different disciplines related to heavy line fishing, and we will go "Out fishing with..." competition anglers, fly tiers, casting instructors, owners [...]

Very soon, we premiere on Caza y Pesca de Movistar+ the documentary "Autumn Salmon in the River Dee." The Scottish River Dee is one of the great worldwide sanctuaries of the Atlantic salmon. Its waters are the cradle of fly fishing for this species, the place where a passion was born that today moves thousands [...]

I can still see that child holding a rod, staring into a large, dark pool. In his eyes shines the glow of those dreams of enormous trout, of incredible casts and battles with the queen of the pool. Such is the spell those imagined casts have cast upon his memory that he will never be [...]

Anyone who doesn’t feel drawn to streamer fishing has simply never experienced the moment of feeling one of those strikes in their hands — the violence, the power… how that rhythm, that harmony, suddenly breaks. The surprise factor makes your pulse race. The uncertainty of not knowing what will be on the other end lets [...]

How extractive fishing pressure can influence natural selection and the evolution of our salmonid populations. A few months ago, while having a few beers with a friend who had just returned from a trip to the Galápagos Islands, and as I attentively looked through the photographic report he had brought back from that earthly paradise [...]

It's something unstoppable, we've always been drawn to it. Closing our eyes and imagining that moment: that fish that leisurely rises to kiss the sky and leaves behind a ring, which gets etched into your retina and exerts such power over you that, every time the river fills with those magical rings, you lose your [...]

There are still magical places in Spain where it’s worth getting lost, many of them, I dare say, remain hidden among the high peaks of the Pyrenees. That’s why, year after year, we set out on several excursions in search of those lost places, seeking the peace and quiet that only they can offer. Corners [...]

Time has been standing still for hours. We are alone, she and I. No trees, no birds, no wind, not even the cold that has already seeped into my bones… not even that current murmuring upstream. Just her and me, nothing else. Everything began like so many other times and yet, here I remain. My [...]