By the time autumn settles over the Kenai Peninsula, the river strips itself back. The drift boats thin out, the air gets an edge, and what’s left is simple: the salmon are finishing with spawning, and everything else—rainbows, Dolly Varden, eagles overhead, bears working the margins—falls into line behind them. I’d spent three days on [...]
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I’m humbled and stoked to sign another cover for our friends at In the Loop Magazine. This one is especially meaningful, as it features a story that brings together a group of people I deeply admire. What started as a fishing trip turned into one of those experiences that reminds you why we keep coming [...]
At Focus On The Fly Media, we believe that great product videos go beyond specifications and features. They should communicate purpose, positioning, and the feeling a product is designed to create. Our latest collaboration with Guideline for the launch of the new Aura fly reel is a clear example of this approach. The Aura reel [...]
We’re excited to share another recent milestone for our media agency: a new cover and featured article in In The Loop Fly Fishing Magazine, this time exploring the magic waters of Slovenia. Tucked into the heart of Europe, Slovenia is a place where alpine landscapes, emerald rivers, and deep fishing traditions collide—and it offered the [...]
Our work has landed again on the cover of The Mission Fly Fishing Magazine. For a publication that values depth, culture, and authenticity over hype, this feels especially rewarding. This time we are delighted to share an article about our experience fishing New Zealand, where we have been blessed to spend a few months during [...]
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